Behaviour of Price Sensitivity

According to Maslow's theory, the first thing that the theory consider is human needs.Well, need and want are two different things. However, This theory is really true! Human need is an important factor that we need to consider as our first priority, followed by security. Of course, food is an important or necessity for us. We need food to sustain our life. We need food to bring us energy so that we are able to carry out our daily duty. However, in this modern day, food does not seems merely as a need anymore, but also one of the promoting strategy use by the marketer. We can see that in any occasion, or even promotion function for one particular products, food seems to be the best way to attract people in the Malaysia's culture. Undeniable, we love food! Food is a form of enjoyment for us. Food is a form of relaxation for us. Perhaps, some might claimed that food do bring positive ions to the body.

Two days ago, we celebrated the most beautiful day, Mother's Day. Undoubtedly, having a good meal would be the first activities listed among all as part of the celebration.  Yes, we need good food. We need it as part of our celebration. However, we can also see that the price charged by most of the restaurant are so call 'ridiculous'. Here refers to the pricing is not longer reasonable. As an economic student, I know that festive season, prices will rise. Seller will take the opportunity to increase their price. But, increase with a little margin I guess it will be fine enough. Eventually, this is not the case. They will just increase a high as possible as though they was the only seller in the market . As a consumer, we couldn't be bother what sort of price that we are paying. We didn't really think does it worth the money that we are paying or not! We tend to just pay whatever price that offer by the seller. Isn't that true in our culture?

Price sensitivity is a very important practice, so that the price in the market may not escalate drastically as a flowing water in the stream. Price sensitivity bring equilibrium to the marker pricing. It may also bring down the inflation of that particular country.  However, people might not feel that way. As far as they can afford it, they still will patronage even though they know that the pricing does not seems to be reasonable at all. The only way to solve the problem is through Boycott!!! As we know, once the demand is low, it may eventually reduce the price in the market.

Now, some might argue that we are in the capitalist market. I have the money! I can afford it! Why should I worry? The question now is, do you ever consider the poor in the society? It might further increase the social imbalance that increase the gap between the rich and the poor. It might lead to a social problem in the future.
Western country and some part of the state in Malaysia, the consumers are price sensitive toward the things that they are paying. So when we really analyse it, the pricing is reasonable especially food (Human basic necessity).

Therefore, making a right choice in your life so that you and the society might benefit from it.

Feast of Gathering

Few days ago, all of us will be celebrating the day of 'Chap Goh Meh' that signified the 15th day of the new Chinese calender, that mark the end of Chinese New Year. When I was a child, Chinese New Year is a festive season that create excitement for a child who has just gone in to the elementary school. I often relate this festival with the red packet that contain a small sum of money, which Chinese believe it as a blessing that we receive during this new year.  As a kid, apart from getting the red packets from our parents and relatives, having fun with other children become an important task for us when we get to meet each other. fire crackers will be our toys for that festive season and we will enjoy it and screaming around at the compound of our house.

As we grow older, Chinese New Year is not merely about getting lots of red packet or burning fire crackers around your housing compound. I start to realized this festival as a festival of gathering. Now, family members and relatives will be gather around to chit chat. We might be meeting some long lost relatives as well. Due to the busy life that most of us are facing now, sometimes we can hardly meet our relatives or even talk to them. This also happen among our friends which we are closed to. Chinese new year is a great opportunity for us to meet up and gather around.

Besides meeting, we got a chance to taste different nice food that prepared by our parents. As Malaysian (Me), food is part of our life. We always say: No Food, No gathering!!! Always foods are the main character or host, perhaps some might describe it as a soul for the whole party.

Gathering is a wonderful event that we can meet with people whom we perhaps do not keep in touch with them often.  Besides having a wonderful gathering, I have also enjoyed the food throughout this new year. Oppss...Gaining more weight now. Time for exercise !!!

Journey to Sibu

It was 4.15 a.m, I'm still lying on the bed dreaming and the alarm continue to sing his wonderful songs. Just before 4.30 a.m, I managed to jump down from my bed and rush to the toilet. Yeah...Today is the day that I'm leaving to Sibu! Thank God that I just managed to wake up on time instead of continuing my beautiful dream, or else I would have missed my plane!

I'm just feeling a bit tired when I am on my way to the airport. Maybe is because the purpose of the trip is working. Please don't misunderstand my statement, it does not mean that I don't like my job, probably is because I just finished my few days holidays, I'm just getting a bit lazy! This is human weakness, right?

Around 11 a.m, managed to arrived Sibu airport safely. After lunch, the first destination that we heading to is Bintangor, a small town located 60-70 KM from Sibu. The people there are nice, whatever questions we asked, they will try their very best to give us the best answer that we want.

Apart from working, I managed to try some of their local food that we couldn't get it in Peninsular Malaysia.

Finished my job around 5.00 p.m and check-in to the hotel.

 My Queen Size Bed

 I'm flat...I just need some rest! 

                                                            My tired face on the first day!

The best thing ever is that the hotel where I'm staying, there is a Catholic Church located nearby (5-7 min walk). I still remember the day before I went, I told my mum that it will be great if I manage to finished my job on time and get to attend their local mass. Thank God that my prayer is answered. Lord Jesus said,:ask and you shall received. 

Sacred Heart Cathedral, Sibu ( Sarawak)

 Second day, the place we are heading to is Sarikei, located 80KM from Sibu. The weather that day is a bit hot and I guess that will be the most difficult moment that we ever felt. As usual, we have to get respondent. Basically, everyone is good and kind to answer our questions. Nothing special, just another working day for us. 

The third day in Sibu. Data entry! What a wonderful day for me. I do not need to stand under the hot sun to interview. I just need to stay in the hotel room and key in all the data that we have collected!

Fourth day, went around Sibu town. I managed to found a christian book shop and bought two books for myself as a reward!

The case for Christ---Lee Strobel

Finding freedom from your fears---H.Norman Wright

My lecturer also brought me to taste some local cuisine.

Fook Zhou food. 

These is my journey to Sibu!

I guess I starts to fall in love with this place. I hope I got a chance to visit Sibu in the near future. The experience is great. 

Sibu, I will be back!